RIS Q1: 13 years
since SFDC announced the "end of software" and with now well over 100,000
customers, is the message still resonating?
1999, Marc Benioff and Parker Harris founded Salesforce.com with a bold vision
for The End of Software - a revolutionary technology model where customers
access business services via the cloud rather than buying and installing
salesforce.com continues to lead enterprise cloud computing through supporting
customers transform into social enterprises -- a necessity if businesses want to
move at social speed and stay relevant with their customers and people. Salesforce.com's
social, mobile and open cloud technologies are key to this. Therefore now more than
ever -- yes, the message remains relevant.
RIS Q2: SFDC was
really the company which defined the "cloud" concept, and Forbes ranks you
currently as the world's most innovative company -- congratulations! How do you
see SFDC continuing to innovate and in what areas are you focused?
Salesforce.com continues to focus relentlessly on
innovation whilst ensuring we deliver market-leading cloud solutions, and it's
our customers that drive us. Our 100,000+ customers expect continuous
innovation -- they need to respond at social speed and Salesforce.com's real
time cloud infrastructure enables us to deliver three major releases a year,
allowing our customers to leverage the latest cloud computing innovations to
grow their businesses.
Social, mobile and
cloud are the key drivers in today's economy. In fact, research by McKinsey
& Company found that companies that adopt social technologies can see a 50
per cent increase in customer satisfaction, 48 per cent increase in business
leads, and 24 per cent increase in revenue. Our upcoming Summer '12 release is
packed with over 150 new features that will enable the creation of successful
social enterprises through new social, mobile and real-time enterprise
applications and platform services.
RIS Q3: SFDC has
just acquired Dimdim to enhance the capabilities of Chatter, do you see Chatter
being widely adopted in the "social enterprise" space, or will enterprise users
prefer to use their social tools like Skype and Facebook for their professional
Chatter is the engine of the social enterprise -- it enables companies to create
employee social networks that empower employees and transform companies into
social, mobile and open organizations. Chatter is the only social platform in
the industry that marries secure social collaboration with structured business
processes and is built on salesforce.com's private,
secure and trusted platform.
recently unveiled real-time communication for the social enterprise with
Chatter Messenger and Chatter Screensharing. Chatter Messenger represents the
first secure, cloud-based communication solution for employees, allowing
employees to chat instantly in one-to-one or multi-person chats. Chatter
Screensharing enables employees to share anything on their screens instantly
with their colleagues directly from a chat session. These brand new Chatter features
deliver Skype-like real-time technologies directly in the Salesforce Chatter feed
through a secure, private social network within the enterprise.
of Chatter adoption in Asian companies include clickTRUE Pte Ltd (Singapore),
Helutrans (Singapore), FCm Travel Solutions (Australia), Altium (Australia),
Ffreedom Financial Planners (India) add Bajaj Auto Finance (India).
RIS Q4: Chatter and
Yammer have largely ruled the social enterprise space, but now we see Google+
offering business collaboration features for Google Apps, how does SFDC
position this? Do you see the battleground as being for dominance of the social
enterprise, or Google's much bigger target - Microsoft Exchange?
enterprise is looking to increase productivity and drive growth by enabling
company-wide collaboration. However, some collaboration technologies have
failed to deliver on the promise of a connected enterprise. Instead email, file
management systems, messaging platforms and more have created islands of
collaboration -- preventing enterprises from reaping
the benefits of true collaboration.
Salesforce Chatter eliminates islands of collaboration by enabling
employees to work together on sales deals, service cases, marketing campaigns,
files, dashboards and more on a single secure platform. Chatter Messenger is
the world's first real-time communication solution for the social enterprise
that will enable companies to have in context secure conversations on one
RIS Q5: SalesForce
has largely been a direct play historically, but now you're evolving your
channels programme, what makes a good partner for SFDC, and what's the
compelling value proposition for the partners?
partners' success is key to our continued growth -- we succeed when our partners
succeed. Salesforce.com has dedicated teams to enable, manage and support partners
and we are committed to ensuring that our partner programs are equipped with
the right tools to drive our partners' success.
can choose to be Independent Solution Vendor (ISV) partners who build, package
and sell business apps on Force.com or consulting partners who work with our
customers deploy the appropriate infrastructure, applications and platforms to
meet their business requirements. Salesforce.com has dedicated teams to enable,
manage and support partners. With Force.com, app providers and ISVs are
empowered to build scalable and trusted killer apps that they can choose to
distribute to any company, sell to salesforce.com customers or market them on
AppExchange, the leading enterprise app marketplace.
RIS Q6: SFDC has
been engaging ISV and ASP's now for a few years, how's that going for you, and
any really cool app's you've seen recently?
continue to drive success by working with our partners in the Asia Pacific
region on our award winning Salesforce CRM and salesforce.com platform.
year has really seen our ISV partners step up with applications and solutions
that truly help a variety of organizations to grow market share. One such ISV
partner is Acromobile, who is helping retailers across Asia to connect with
prospective customers and drive loyalty programs to drive increased revenue.
year has also seen the likes of global providers like BMC implementing more and
more solutions in the Salesforce Cloud rather than on premise. Our customers
are demanding that their traditional application providers offer cloud
solutions with Salesforce.com to take advantage of the full benefits of cloud
RIS Q7: Revenues
up, stock price up, guidance is up, so business is looking good, what are your
top 3 priorities for this year?
social, and more social. As the leader in enterprise cloud computing,
Salesforce is driving the shift to the Social Enterprise. Our focus is on
leveraging social, mobile and open cloud technologies to help businesses
transform into social enterprises and connect more deeply with customers for
information, please contact Kim Clarke (Vice President, Marketing,
Salesforce.com Asia Pacific) at firstname.lastname@example.org.